1. 90 Days to Success as a Small Business Owner
Most small-business owners spend the majority of their time running their business rather than growing it. Although successful businesses may begin with a great idea, they need more than that to grow and prosper; they need an action plan for success. 90 DAYS TO SUCCESS AS A SMALL BUSINESS OWNER provides that plan. This book contains hundreds of strategies that small-business owners can introduce into their daily routine to keep valued customers and attract new ones. Topics range from product positioning, pricing, and advertising to employee management, customer service, and brand loyalty. With an emphasis on proven methods and concrete action items, the book also includes quick reference checklists and self-assessments that make it a must-have field guide for the small-business owner who is preparing for startup or ready to grow an existing business. This e-book contains 369 pages
Price: $3 only
2. A TEXT BOOK ON STRATEGY Management (in 10 volumes)
The following are the topics covered in this e-book:-
Strategy Marketing – planning and Control
Internal Control Strategies
Strategic Financial Management Exercises
Strategic Financial Management
This 10 volumes e-book contains 1596 pages.
Price: $15 only
3. Absolute Beginner's Guide to Launching an eBay Business
Absolute Beginner's Guide to Launching an eBay Business shows you everything you need to know to launch and run your own business, using eBay auctions to sell your merchandise. I don't profess to know everything there is to know about managing a successful eBay business, but I can definitely help you get your business off the ground. All you have to do is follow the instructions and advice between these two covers, and before you know it, you'll be selling—profitably—on eBay. Just be prepared for a lot of work; the more you sell, the more work is involved—and, of course, the more money you'll make! This e-book contains 360 pages
Price: $6 only
4. Accounting: Tools for Business Decision Making, 4th Edition
With this fourth edition, accountants will acquire a practical set of tools and the confidence they need to use them effectively in making business decisions. It better reflects a more conceptual and decision-making approach to the material. The authors follow a “macro- to micro-” strategy by starting with a discussion of real financial statements first, rather than starting with the Accounting Cycle. The objective is to establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information. This motivates accountants by grounding the discussion in the real world, showing them the relevance of the topics covered to their careers. This e-book contains 229 pages
Price: $6 only
5. Brand Relevance: Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization.
· Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant
· Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors
· Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy
· David Aaker, the author of four brand books, has been called the father of branding
This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
This e-book contains 402 pages
Price: $3 only
6. Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days.
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
· Establish your brand values and positioning
· Get the all-important name right
· Bring your brand to life
· Turn your customers into your advocates
· Manage your PR and use your marketing budget wisely
· Inspire your staff to live the brand too
· Deal with problems when something goes wrong
Branding isn’t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
‘Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.’ Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4′s The Secret Millionaire
This e-book contains 360 pages
Price: $6 only
7. Business Accounting Basics
Price: $4 only
8. Business Communication for Success
Scott McLean brings his authoring expertise to this new communications textbook. Scott has authored textbooks in the areas of Speech Communication, Interpersonal Communication and Public Speaking. Business Communications for Success benefits from Scott’s extensive understanding of how students learn the art of effective communication.
Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities
This e-book contains 896 pages.
Price: $5 only
9. BUSINESS RESEARCH METHODS
As a user of this book, you can take part in a real business research survey. In each chapter, we’ll refer back to some aspect of this survey to illustrate key points about business research. For instance, we can easily illustrate different types of survey approaches by referring back to some question contained in the survey. In later chapters, your instructor will provide you with a way to access not only the data from your particular class, but also data from all users. This data can be used to illustrate some of the analytical approaches discussed in the closing chapters of the book. For now, your instructor will provide you with instructions to access the questionnaire via the Internet. As a first step in this process, simply respond to the items in the questionnaire just as you would to any other research survey. This e-book contains 668 pages.
Price: $4 only
10. Business Process Management Systems: Strategy and Implementation
James Chang is the founder and president of Ivy Consultants, Inc. He has extensive experience implementing Enterprise Resource Planning (ERP)–enabled business solutions and process-centric integration solutions for Fortune 500 companies. Mr. Chang has written several articles on BPM and EAI. He graduated cum laude with a Bachelor of Science degree in operations research and industrial engineering from Cornell University. This e-book contains 303 pages
Price: $6 only
11. Business Strategy: A Guide to Taking Your Business Forward
Price: $3 only
12. Creating a winning E Business
Creating a Winning E-Business, Second Edition provides general business students, graduate students, continuing education students, executive education seminar participants, and entrepreneurs with practical ideas on planning and creating an e-business. We assume that readers have no previous e-business knowledge or experience. This book is designed to help you learn about the key business elements involved in planning and starting an e-business from the ground up. This book takes a practical, case-based, hands-on approach to planning and starting an e-business. Numerous real-world e-business examples are used in each chapter to illustrate important concepts. Additionally, the evolution of a real-world e-business, Rackspace Managed Hosting, is featured throughout the book, from the e-business’s conceptual stage through its Web page design and operations phases. Important topics covered in the book include:
● the global e-business economy and e-business models (Chapter 1)
● the e-business entrepreneurial process and how to exploit e-business advantages (Chapter 2)
● the elements of an e-business plan (Chapter 3)
● financing options for an e-business startup (Chapter 4)
● e-business startup challenges, such as identifying legal issues, selecting office space,
hiring employees, identifying electronic payment methods, and selecting appropriate
e-business technologies (Chapter 5)
● effective tools for branding and marketing an e-business and its products or services (Chapter 6)
● affiliate marketing programs as both a marketing tool and a source of revenue (Chapter 7)
● Web site accessibility, usability, and design (Chapter 8)
● Web site development and performance measurement tools, including markup languages
and Web analytics (Chapter 9)
● E-business risk management and security (Chapter 10)
This e-book contains 467 pages
Price: $6 only
13. Developing New Business Ideas
…the vast numbers of books devoted to the subject…have done little to improve the situation…Andrew and Mary Bragg’s Developing New Business Ideas might just be the book to change much of this…If this book can help investors and would-be entrepreneurs in this area it will do not just them, but also the economy as a whole a great service.” Roger Trapp, Independent on Sunday “Developing New Business Ideasis a truly original book, with a fabulous blend of lessons and inspiring real business stories. Most importantly, it demonstrates in a practical and easy to understand manner how to put creativity and innovation into action.” - Lord Bilimoria CBE DL, founder and Chief Executive, Cobra Beer At some time in their life, almost everyone in business has an idea for a new enterprise. The idea might be sparked by dissatisfaction with an existing product, experiencing something new while traveling or simply finding that nobody in the market is serving your particular need. The idea could be for a new venture for your business to launch, or for new business of your own. But most ideas remain just that: ideas.We struggle to develop them, wondering if they will work, why nobody has already thought of them and how we could ever turn them into a profitable reality. How do you take a promising thought and develop it into an enterprise worth backing? That is the question that this book sets out to answer. In Developing New Business Ideas, Andrew and Mary Bragg provide a practical guide to creating, shaping, evaluating, refining and implementing new business ideas. The book demonstrates that it is within absolutely everybody’s power to take the first germ of a business idea and to systematically creatively challenge and commercially develop that idea into a viable business opportunity. Using a practical four-step creative process, Developing New Business Ideas offers a wide-range of hands-on, how-to-actually-do-it techniques to help you add value and viability to your original idea. It will also introduce you to the experiences of a range of today’s successful entrepreneurs, enabling you to learn from the creative lessons that they learned as they built their businesses.Supported by its own set of online tools, Developing New Business Ideas is an imaginative and interactive companion to converting creativity into successful enterprise. “Having had your bright, fresh, original idea, the really hard part is turning it into successful reality. By detailing four structured steps to developing saleable products or services from that first idea, this excellent and imaginative guide significantly simplifies that task. Essential reading for all would-be entrepreneurs”. Trevor Baylis OBE, the inventor of the clockwork radio.” This e-book contains 289 pages
Price: $4 only
14. E-Business and E-Commerce Management: Strategy, Implementation and Practice
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level. This e-book contains 798 pages
Price: $6 only
15. E-Mail Marketing For Dummies
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you’re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.
· Helps you map out an e-mail marketing strategy with reachable objectives
· Simplifies the process of list-building, message-creation, and results-tracking
· Offers legal guidance, so you stay compliant with anti-spam laws
· Shows you how to deliver your message and incorporate social media
· Explains how to track and interpret results
· Includes the top ten things you should not put in your messages, and much more
Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
This e-book contains 570 pages
Price: $6 only
16. Guru Guide to Marketing: Concise Guide to Best Ideas from Today’s Top Marketers
How can I differentiate my products from the competition? Do customer retention and loyalty programs really work? How do I increase a customer’s lifetime value to my company? How can I build a strong brand and manage it wisely?
To find the answers to these and scores of other questions, turn to the experts at the pinnacle of the profession–the gurus of marketing. They see tomorrow’s trends today, understand the new informed consumer, and are shaping the future of marketing. Now you can tap into their years of experience, gain insight from their wisdom, and learn from the mistakes they made on the way to the top. Read what they have to say about branding, buzz, product placement, and more. The Guru Guide™ to Marketing compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Like the other Guru Guides™ before it, this book offers cutting-edge advice that is objective, thought-provoking, and always practical.
Some of the Gurus you’ll meet:
author of Building Strong Brands
Adam Curry and Jay Curry, coauthors of The Customer Marketing Method
David F. D’Alessandro and Michele Owens, coauthors of Brand Warfare
Laura Day, author of Practical Intuition for Success
Malcolm Gladwell, author of The Tipping Point
Seth Godin, coauthor of Permission Marketing
Ian Gordon, author of Relationship Marketing
Sam Hill, coauthor of The Infinite Asset and author of 60 Trends in 60 Minutes
Philip Kotler, author of Kotler on Marketing and Marketing Insights from A to Z
Regis McKenna, author of Real-Time Marketing
Mary Modahl, author of Now or Never
Don Peppers and Martha Rogers, coauthors of The One to One Future
Faith Popcorn, author of EVEolution
Bernd Schmitt and Alex Simonson, coauthors of Marketing Aesthetics
Carl Sewell, Paul Brown, and Tom Peters, coauthors of Customers for Life
Patricia Seybold, author of The Customer Revolution
Judy Strauss, coauthor of Marketing on the Internet
Jack Trout, author of Differentiate or Die
Sergio Zyman, author of The End of Advertising as We Know It
This e-book contains 267 pages
Price: $5 only
17. How to Create Selling e-Commerce Websites
Designing and developing for e-commerce takes a lot of brain work, knowledge and research before you start. You don‘t only have to please your customer with a beautiful layout and a smart structure – you also have to make your client‘s customers easily understand what it‘s all about, thus providing for a great user experience and high conversion rates. This eBook is dedicated to creating e-commerce websites and it contains more than 260 pages with articles that have appeared on Smashing Magazine, a leading online magazine for professional Web designers and developers. This eBook steps you through the preparation of your e-commerce projects, showing you what it takes to present merchandise as beautifully and convincingly, and how to run valid and successful A/B and multivariate testing of various designs. The articles are a selection of the best from Smashing Magazine in 2009 and 2010 dealing with creating e-commerce websites. This e-book contains 266 pages
Price: $4 only
18. Marketing Genius
The little black book of marketing is here. Marketing guru Peter Fisk’s inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today’s markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world’s most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world’s largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.
who want to recharge their left and right brains can do no better than read Marketing
Genius. It’s all there: concepts, tools, companies and stories of inspired
—Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management
“A fantastic book, full of relevant learning. The mass
market is dead. The consumer is boss. Imagination, intuition and inspiration
reign. Geniuses wanted.”
—Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks
a clever book: it tells you all the things you need to think, know and do to
make money from customers and then calls you a genius for reading it.”
—Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells
a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The
case histories in this book are inspirational and Peter’s writing style is
engaging and very much to the point. This book deserves a special place in the
substantial library of books on marketing.”
—Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans
brands and marketing should sit at the heart of every business’s strategy and
performance today. Marketing Genius explains why this matters more than
ever, and how to achieve it for business and personal success”
—Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands
Genius offers marketers 99% inspiration for only 1% perspiration.”
—Hugh Burkitt, CEO, The Marketing Society
This e-book contains 501 pages
Price: $6 only
19. Marketing Media - A Text Book
This text-book in 8 volumes deals with:
· Berliner Balanced Scorecard: Employee Perspective
· Berliner Balanced Scorecard: Customer Perspective
· Customer Relationship Management
· Email Marketing
· Business Research Methods
· Essentials of Marketing Research and its exercises
· Media and Cultural Theory
· Strategic Marketing
This e-book contains 627 pages.
Price: $6 only
20. Marketing Strategy Masterclass: Implementing Market Strategies
The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history’s masters, depicted on the book’s front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann.
AUTHOR Paul Fifield has been extensively involved
in strategic marketing training and education since 1980. His professional
assignments have ranged from marketing strategy development for some of the
UK’s largest companies through to projects in market segmentation and branding to top level
in-company strategy development programmes and workshops. He has advised
clients in a wide range of industries including aviation, banking, brewing,
business services, computing and software, construction, economic
development, housing, hotels and catering, insurance, publishing, retailing,
household appliances, telecommunications, tourism and utilities. Paul is also
Visiting Professor of Marketing at the University of Southampton and at the CollÃ¨ge des IngÃ©nieurs in
Paris. . Preparing for marketing strategy - what you need to know before you
. The 100
questions you need to answer to develop and implement your marketing strategy
This e-book contains 628 pages.
Price: $5 only
21. Marketing the Basis
Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia, Europe and the Middle East. Relating insights and experiences to real-life marketing contexts in order to provide practically applicable information, key areas explored include:
· what is marketing?
· marketing as part of the firm’s corporate strategy
· the marketing mix
· STP - segmentation, targeting and positioning
· market research
A user-friendly, easy-to-follow guide, Marketing: The Basics is perfect for sixth-form, first-year undergraduate and MBA students, plus those professionals who require an understanding of this important subject in their day-to-day working lives. This e-book contains 230 pages.
Price: $6 only
22. Marketing Without Advertising
Make your business stand out without the cost of advertising. The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:
encourage customers to spread the good word about your business
attract new customers and gain their trust
turn dissatisfied customers into loyal supporters
list your products or services widely and inexpensively
plan marketing events that will keep customers involved
encourage the media to comment positively on your business
The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
This e-book contains 408 pages
Price: $6 only
23. Successful Facebook Marketing
Face-book is an exciting, ever-changing platform. Every day, new Pages are created, and more people discover how useful Pages are for keeping up with their favorite things. The Pages platform is growing at a rapid rate, but the knowledge in this book will put you ahead of the curve. This is information that companies pay social media marketing consultants thousands of dollars to share. By the end of this book, you’ll have the knowledge required to create a Face-book Page that’s as good as those run by some of the world’s biggest companies. This e-book contains 139 pages.
Price: $4 only
24. The Business Start-Up Kit
It might help to think of your business as having two parts. The first part is found in Chapters 1, 2, and 3 of this book—choosing and doing something that you love to do. That is the “technical” aspect of the business. The dentist fills the cavities, the photographer takes the pictures. Practically every business is set up to allow the owner to make money doing some sort of technical work that he or she loves. The second part of your business is everything else—the actual running of the business itself. That is found in the rest of this book, Chapters 4 through 20. The dentist must network and bring in new clients, and the photographer must get referrals, bill customers, and generate leads. There are myriad things that go into running the actual business, aside from doing the “thing” that you love to do. When I talk about a model of business success, it is all of these other things to which I am referring. The vast majority of this book is dedicated to teaching you this second part of business. If the dentist and photographer follow the model laid out in this book, they will be free to spend more time doing what it is they love, rather than worrying about the business. Do it right and the business will take care of itself, and you, in turn, will be free. You can plug almost any “technical” job into this business model and it would work. The model is neither complicated nor complex. It is simple, easy, and fun. Learn it and free yourself up to grow, make more money, and do what it is you love. When you learn how to run your business properly, you get to a point where the world will be paying you to do what you love most. And that, as Alan Ginsberg once observed, is the real trick of life. This e-book contains 286 pages.
Price: $6 only
Geared to the fast-changing media world of the 21st century, The Entrepreneur’s Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur’s Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications. This e-book contains 145 pages
Price: $3 only
“Internal Control Strategies is an excellent field guide for
the implementation and maintenance of efficient and effective internal control
systems. The book provides a practical approach to interpreting guidance from
oversight agencies and integrating it with industry practice in a real-world
environment. This handbook is an essential tool for managers and professionals
going through the day-to-day struggle of managing auditor expectations and
permitting business to proceed in the most efficient manner.”
-Michael Rodriguez, former senior manager of finance, Qualcomm Incorporated
“Internal Control Strategies is the clearest path forward for middle-market SEC registrants and their independent registered public accounting firms as they streamline the SOX 404 compliance process in 2008 and beyond.” -Stephen G. Austin, MBA, CPA, Managing Firm Partner,Swenson Advisors, LLP, Regional PCAOB Accounting Firm. “Clearly written and practical, Internal Control Strategies is a must-read for every chief audit, finance, or compliance executive.” -Jeff Miller, Partner-in-Charge, Business Risk Services,Squar, Milner, Peterson, Miranda & Williamson, LLP. “As a CFO of small to mid-sized publicly traded and privately held companies, one is usually faced with the challenge of developing and implementing the right levels of internal controls and compliance within the restrictions of limited financial and human resources. Internal Control Strategies presents the relevant topics in a clear and concise manner, allowing the reader to understand the internal control framework and specific underlying requirements quickly.
The author’s vast experience with SOX compliance ensures a targeted and pragmatic approach for the successful implementation of internal controls. Her recommendations are ‘to the point’ and eliminate some of the guesswork we all have experienced while working towards SOX compliance.”
-Robert S. Stefanovich, Chief Financial Officer, Novalar Pharmaceuticals, Inc.
The SEC requires all publicly traded companies to attest to theeffectiveness of their internal controls.
Is your business ready?
Internal Control Strategies: A Mid to Small Business Guide clearly explains the latest PCAOB, SEC, and COSO guidance, providing you with an effective tool and reference guide for successful implementation of sections 302 and 404 of the Sarbanes-Oxley Act.
Extremely knowledgeable and insightful, author Julie Harrer brings practical clarity to this complex topic, leading you step by step in addressing the challenges associated in bringing your business in compliance with SOX.
31.Management Secrets: Proven Tools for Personal and Business Success
Even in today’s economic climate, when so many investors and major companies are failing, Warren Buffett continues to be successful in all aspects of his life. Mary Buffett and David Clark have written the first book ever to take an in-depth look at Warren Buffett’s philosophies for personal and professional management — what they are, how they work, and how you can use them. Through close examination of Warren Buffett’s life and career from his earliest days to now, Buffett and Clark shed light on his decision-making processes and reveal his strategies for keeping on track and maintaining focus. They examine Buffett’s inimitable leadership qualities and explain how Warren integrated what he learned over time into a winning management formula and became not only the manager whom other managers want to emulate but also the second richest man in the world. A true companion volume to Buffett and Clark’s successful Buffettology series, Warren Buffett’s Management Secrets is filled with anecdotes and quotes that show how Buffett’s life philosophies are reflected in his businessdecisions and in the way he manages people and businesses. This insider’s view into Warren Buffett’s management techniques offers simple solutions for success to newcomers and seasoned Buffettologists alike and illustrates how and why success in business and life usually go hand in hand.
Price: $3 only
32.Managing Customers Profitably
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples (non-technical) and discusses strategies and their applications for organizations to manage customers profitably. Based on cases and feedback from the KAM Club and other research, there will be many business-to-business as well as business-to-consumer examples.
The contents include:
· Assessing product costs, costs to serve and how these can be estimated, and how to deal with customer-specific overhead costs.
· It discusses the uses and limitations of the use of customer profitability analysis, and illustrates how to calculate customer lifetime value using two methods, one with actual numbers and one which estimates relative customer lifetime value.
· Provides an innovative approach to calculating the lifetime value of a customer by taking risk into account.
· Demonstrates how to recognise and value the relationship benefits of customers, such as word of mouth.
· Brings into discussion the idea that how customers are managed, links to their profitability.
· Describes how financial portfolio analysis and theory apply to marketing and how, their application to marketing relates to the optimisation of marketing spend.
This e-book contains 387 pages
Price: $6 only
34.How to Grow a Successful Small Business Without Going Crazy
The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated. Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity. With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first place
· Successfully juggle customers, prospects, management of employees, marketing, sales, accounting, and more
· Get from just surviving to growing your company and experiencing success Conquer the Chaos gives you the no-nonsense, ready-to-go guide that gets your business exactly where you want it to be.
Price: $3 only________________________________________________________________________________________________________
35.Understanding the essentials of Marketing
This e-book is a collection of the following e-booklets and e-books for understanding the essentials of marketing:
This e-book contains 4761 pages in totality.
Price: $9 only________________________________________________________________________________________________________
36.Understand the Art of Selling
Selling is an art and understanding the art makes you an expert in selling and excel the others in your field of sales. This e-book consists of the following book-lets:
This e-book contains 518 pages in totality
Price: $4 only________________________________________________________________________________________________________________________