1. 90 Days to Success as a Small
Business Owner
Most small-business owners spend the majority of their time running
their business rather than growing it. Although successful businesses may begin
with a great idea, they need more than that to grow and prosper; they need an
action plan for success. 90 DAYS TO SUCCESS AS A SMALL BUSINESS OWNER provides
that plan. This book contains hundreds of strategies that small-business owners
can introduce into their daily routine to keep valued customers and attract new
ones. Topics range from product positioning, pricing, and advertising to
employee management, customer service, and brand loyalty. With an emphasis on
proven methods and concrete action items, the book also includes quick
reference checklists and self-assessments that make it a must-have field guide
for the small-business owner who is preparing for startup or ready to grow an
existing business. This e-book contains 369 pages
Price: $3 only
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2.
A TEXT BOOK ON STRATEGY
Management (in 10 volumes)
The following are
the topics covered in this e-book:-
Studying Strategy
Thinking
Strategically
Business Strategy
Strategy Marketing
– planning and Control
Internal Control
Strategies
Operations Strategy
Strategic Financial
Management Exercises
Strategic Financial
Management
Strategic
Management
Strategic Marketing
This 10 volumes
e-book contains 1596 pages.
Price: $15 only
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3.
Absolute
Beginner's Guide to Launching an eBay Business Absolute Beginner's Guide to Launching an eBay
Business shows you everything you need to know to launch
and run your own business, using eBay auctions to sell your merchandise. I
don't profess to know everything there is to know about managing a successful
eBay business, but I can definitely help you get your business off the
ground. All you have to do is follow the instructions and advice between
these two covers, and before you know it, you'll be selling—profitably—on
eBay. Just be prepared for a lot of work; the more you sell, the more work is
involved—and, of course, the more money you'll make! This
e-book contains 360 pages Price: $6 only ___________________________________________ |
|
4.
Accounting: Tools
for Business Decision Making, 4th Edition With this fourth edition, accountants will
acquire a practical set of tools and the confidence they need to use them
effectively in making business decisions. It better reflects a more
conceptual and decision-making approach to the material. The authors follow a
“macro- to micro-” strategy by starting with a discussion of real financial
statements first, rather than starting with the Accounting Cycle. The
objective is to establish how a financial statement communicates the
financing, investing, and operating activities of a business to users of
accounting information. This motivates accountants by grounding the
discussion in the real world, showing them the relevance of the topics
covered to their careers. This e-book
contains 229 pages Price: $6 only ____________________________________________ |
5.
Brand Relevance:
Making Competitors Irrelevant
Branding guru Aaker
shows how to eliminate the competition and become the lead brand in your
market This ground-breaking book defines
the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance
drives market dynamics, which generates opportunities for your brand and threats for
the competition. Aaker
reveals how these companies have made other brands in their categories
irrelevant. Key points: When managing a new category of product, treat it as if
it were a brand; By failing to produce what customers want or losing momentum
and visibility, your brand becomes irrelevant; and create barriers to
competitors by supporting innovation at every level of the organization.
·
Using dozens of case
studies, shows how to create or dominate new categories or subcategories,
making competitors irrelevant
·
Shows how to manage the
new category or subcategory as if it were a brand and how to create barriers to
competitors
·
Describes the threat of
becoming irrelevant by failing to make what customer are buying or losing
energy
·
David Aaker, the author of four brand books, has been
called the father of branding
This book offers insight for creating and/or owning a new business arena.
Instead of being the best, the goal is to be the only brand around-making
competitors irrelevant.
This e-book contains 402 pages
Price: $3 only
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6.
Build a Brand in 30
Days: With Simon Middleton, The Brand Strategy Guru
You don’t need a marketing degree
or intensive training to build an attention-grabbing brand; you just need this
book – and 30 days.
Simon Middleton shows you how to
create, manage and communicate your brand profoundly and effectively, in just
30 days, by following 30 clear exercises. How you work through the book is up
to you, the result will be the same: an authentic, compelling, and highly
distinctive brand that will attract and engage customers and fans. You will
learn how to:
·
Establish
your brand values and positioning
·
Get the
all-important name right
·
Bring
your brand to life
·
Turn your
customers into your advocates
·
Manage
your PR and use your marketing budget wisely
·
Inspire
your staff to live the brand too
·
Deal with
problems when something goes wrong
Branding isn’t about funky logos
and expensive advertising. Your brand is what your company means to the world.
Getting that meaning right is the most important thing you can do in business.
‘Passionate and persuasive, Simon
Middleton has a natural instinct for uncovering the Wow! factor
in every brand.’ Dawn Gibbins MBE, Veuve Clicquot Business Woman of
the Year and Star of Channel 4′s The Secret
Millionaire
This e-book contains 360 pages
Price: $6 only
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7.
Business Accounting
Basics
Price: $4 only
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8.
Business Communication
for Success
Scott
McLean brings his authoring expertise to this new communications textbook.
Scott has authored textbooks in the areas of Speech Communication,
Interpersonal Communication and Public Speaking. Business Communications for
Success benefits from Scott’s extensive understanding of how students learn the
art of effective communication.
Students are provided ample opportunity to engage with the concepts,
vocabulary and models covered in the text, including role-playing exercises,
journal writings, case studies, small-group activities, games, and
self-assessment activities
This
e-book contains 896 pages.
Price: $5 only
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9.
BUSINESS RESEARCH
METHODS
As a user of this book, you can take part in a real business research
survey. In each chapter, we’ll refer back to some aspect of this survey to
illustrate key points about business research. For instance, we can easily
illustrate different types of survey approaches by referring back to some
question contained in the survey. In later chapters, your instructor will
provide you with a way to access not only the data from
your particular class, but also data from all users. This data can be used to
illustrate some of the analytical approaches discussed in the closing chapters
of the book. For now, your instructor will provide you with instructions to
access the questionnaire via the Internet. As a first step in this process,
simply respond to the items in the questionnaire just as you would to any other
research survey. This e-book contains
668 pages.
Price: $4 only
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10.
Business Process
Management Systems: Strategy and Implementation
James Chang is the founder and president of Ivy Consultants, Inc. He has
extensive experience implementing Enterprise Resource Planning (ERP)–enabled
business solutions and process-centric integration solutions for Fortune 500
companies. Mr. Chang has written several articles on BPM and EAI. He graduated
cum laude with a Bachelor of Science degree in operations research and
industrial engineering from Cornell University. This e-book contains 303 pages
Price: $6 only
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11.
Business Strategy:
A Guide to Taking Your Business Forward
Price: $3 only
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12.
Creating a winning
E Business
Creating a Winning E-Business, Second Edition provides general business students, graduate
students, continuing education students, executive education seminar
participants, and entrepreneurs with practical ideas on planning and creating
an e-business. We assume that readers have no previous e-business knowledge or
experience. This book is designed to help you learn about the key business
elements involved in planning and starting an e-business from the ground up.
This book takes a practical, case-based, hands-on approach to planning and
starting an e-business. Numerous real-world e-business examples are used in
each chapter to illustrate important concepts. Additionally, the evolution of a
real-world e-business, Rackspace Managed Hosting, is
featured throughout the book, from the e-business’s conceptual stage through
its Web page design and operations phases. Important topics covered in the book
include:
● the global e-business economy and e-business
models (Chapter 1)
● the e-business
entrepreneurial process and how to exploit e-business advantages (Chapter 2)
● the elements of an
e-business plan (Chapter 3)
● financing options for an e-business startup
(Chapter 4)
● e-business startup challenges, such as
identifying legal issues, selecting office space,
hiring employees, identifying electronic payment methods,
and selecting appropriate
e-business technologies (Chapter 5)
● effective tools for branding and marketing
an e-business and its products or services (Chapter 6)
● affiliate marketing programs as both a
marketing tool and a source of revenue (Chapter 7)
● Web site accessibility, usability, and
design (Chapter 8)
● Web site development and performance
measurement tools, including markup languages
and Web analytics (Chapter 9)
● E-business risk management and security
(Chapter 10)
This e-book contains
467 pages
Price: $6 only
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13.
Developing New
Business Ideas
…the vast numbers of books devoted to the subject…have done little to
improve the situation…Andrew and Mary Bragg’s Developing New Business Ideas
might just be the book to change much of this…If this book can help investors
and would-be entrepreneurs in this area it will do not just them, but also the
economy as a whole a great service.” Roger Trapp, Independent on Sunday
“Developing New Business Ideasis a truly original
book, with a fabulous blend of lessons and inspiring real business stories.
Most importantly, it demonstrates in a practical and easy to understand manner
how to put creativity and innovation into action.” - Lord Bilimoria
CBE DL, founder and Chief Executive, Cobra Beer At some time in their life,
almost everyone in business has an idea for a new enterprise. The idea might be
sparked by dissatisfaction with an existing product, experiencing something new
while traveling or simply finding that nobody in the market is serving your
particular need. The idea could be for a new venture for your business to
launch, or for new business of your own. But most ideas remain just that: ideas.We struggle to develop them, wondering if they will
work, why nobody has already thought of them and how we could ever turn them
into a profitable reality. How do you take a promising thought and develop it
into an enterprise worth backing? That is the question that this book sets out
to answer. In Developing New Business Ideas, Andrew and Mary Bragg provide a
practical guide to creating, shaping, evaluating, refining and implementing new
business ideas. The book demonstrates that it is within absolutely everybody’s
power to take the first germ of a business idea and to systematically
creatively challenge and commercially develop that idea into a viable business
opportunity. Using a practical four-step creative process, Developing New
Business Ideas offers a wide-range of hands-on, how-to-actually-do-it
techniques to help you add value and viability to your original idea. It will
also introduce you to the experiences of a range of today’s successful
entrepreneurs, enabling you to learn from the creative lessons that they
learned as they built their businesses.Supported by
its own set of online tools, Developing New Business Ideas is an imaginative
and interactive companion to converting creativity into successful enterprise.
“Having had your bright, fresh, original idea, the really hard part is turning
it into successful reality. By detailing four structured steps to developing
saleable products or services from that first idea, this excellent and
imaginative guide significantly simplifies that task. Essential
reading for all would-be entrepreneurs”. Trevor Baylis
OBE, the inventor of the clockwork radio.” This e-book contains 289 pages
Price: $4 only
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14.
E-Business and
E-Commerce Management: Strategy, Implementation and Practice
Popular for its cutting edge and contemporary
coverage, its international approach and its balance of the technical and
managerial topics of central importance to developing an understanding of this
subject, this book is ideal for students or practitioners of e-business or
e-commerce at any level. This e-book contains 798 pages
Price: $6 only
____________________________________________
15.
E-Mail Marketing
For Dummies
Much has happened in e-mail marketing since the first edition of this
book appeared in 2007. With the dramatic rise of social media and mobile
devices, there are more ways than ever to target campaigns and maximize your
e-mail marketing dollars. The new edition of this helpful book is full of
practical advice, whether you’re an enterprise-level marketer using a
third-party e-mail marketing company or small business owner handling
everything yourself.
·
Helps you map out an e-mail
marketing strategy with reachable objectives
·
Simplifies the process of
list-building, message-creation, and results-tracking
·
Offers legal guidance, so
you stay compliant with anti-spam laws
·
Shows you how to deliver
your message and incorporate social media
·
Explains how to track and
interpret results
·
Includes the top ten things
you should not put in your messages, and much more
Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
This
e-book contains 570 pages
Price: $6 only
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16.
Guru Guide to
Marketing: Concise Guide to Best Ideas from Today’s Top Marketers
How can I differentiate my
products from the competition? Do customer retention and loyalty programs
really work? How do I increase a customer’s lifetime value to my
company? How can I build a strong brand and manage it wisely?
To find the answers to these and
scores of other questions, turn to the experts at the pinnacle of the
profession–the gurus of marketing. They see tomorrow’s trends today, understand
the new informed consumer, and are shaping the future of marketing. Now you can
tap into their years of experience, gain insight from their wisdom, and learn
from the mistakes they made on the way to the top. Read what they have to say
about branding, buzz, product placement, and more. The Guru Guide™ to Marketing
compiles the best thinking on modern marketing from the most noted names in the
field to help your business and your products stand out from the pack. Like the
other Guru Guides™ before it, this book offers cutting-edge advice that is
objective, thought-provoking, and always practical.
Some of the Gurus you’ll meet:
David Aaker,
author of Building Strong Brands
Adam Curry and Jay Curry, coauthors of The Customer Marketing Method
David F. D’Alessandro and Michele Owens, coauthors of Brand Warfare
Laura Day, author of Practical Intuition for Success
Malcolm Gladwell, author of The Tipping Point
Seth Godin, coauthor of Permission Marketing
Ian Gordon, author of Relationship Marketing
Sam Hill, coauthor of The Infinite Asset and author of 60 Trends in 60 Minutes
Philip Kotler, author of Kotler
on Marketing and Marketing Insights from A to Z
Regis McKenna, author of Real-Time Marketing
Mary Modahl, author of Now or Never
Don Peppers and Martha Rogers, coauthors of The One to One Future
Faith Popcorn, author of EVEolution
Bernd Schmitt and Alex Simonson, coauthors of Marketing Aesthetics
Carl Sewell, Paul Brown, and Tom Peters, coauthors of Customers for Life
Patricia Seybold, author of The Customer Revolution
Judy Strauss, coauthor of Marketing on the Internet
Jack Trout, author of Differentiate or Die
Sergio Zyman, author of The End of Advertising as We
Know It
This e-book contains 267 pages
Price: $5 only
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17.
How to Create
Selling e-Commerce Websites
Designing and developing for e-commerce takes a lot of brain work,
knowledge and research before you start. You don‘t only have to please your
customer with a beautiful layout and a smart structure – you also have to make
your client‘s customers easily understand what it‘s all about, thus providing
for a great user experience and high conversion rates. This eBook is dedicated
to creating e-commerce websites and it contains more than 260 pages with
articles that have appeared on Smashing Magazine, a leading online magazine for
professional Web designers and developers. This eBook steps you through the
preparation of your e-commerce projects, showing you what it takes to present
merchandise as beautifully and convincingly, and how to run valid and
successful A/B and multivariate testing of various designs. The articles are a
selection of the best from Smashing Magazine in 2009 and 2010 dealing with
creating e-commerce websites. This
e-book contains 266 pages
Price: $4 only
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18.
Marketing Genius
The
little black book of marketing is here. Marketing guru Peter Fisk’s
inspirational manual of marketing shows you how to inject marketing genius into
your business to stand out from the crowd and deliver exceptional results.
Marketing Genius is about achieving genius in your business and its markets,
through your everyday decisions and actions. It combines the deep intelligence
and radical creativity required to make sense of, and stand out in today’s
markets. It applies the genius of Einstein and Picasso to the challenges of
marketing, brands and innovation, to deliver exceptional impact in the market
and on the bottom line. Marketers need new ways of thinking and more radical
creativity. Here you will learn from some of the world’s most innovative brands
and marketers – from Alessi to Zara, Jones Soda to
Jet Blue, Google to Innocent. Peter Fisk is a highly
experienced marketer. He spent many years working for the likes of British
Airways and American Express, Coca Cola and Microsoft. He was the CEO of the
world’s largest professional marketing organisation,
the Chartered Institute of Marketing, and lead the
global marketing practice of PA Consulting Group. He writes and speaks
regularly on all aspects of marketing. He has authored over 50 papers,
published around the world, and is co-author of the FT Handbook of
Management.
“Marketers
who want to recharge their left and right brains can do no better than read Marketing
Genius. It’s all there: concepts, tools, companies and stories of inspired
marketers.”
—Professor Philip Kotler, Kellogg Graduate School of
Management, and author of Marketing Management
“A fantastic book, full of relevant learning. The mass
market is dead. The consumer is boss. Imagination, intuition and inspiration
reign. Geniuses wanted.”
—Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks
“This is
a clever book: it tells you all the things you need to think, know and do to
make money from customers and then calls you a genius for reading it.”
—Hamish Pringle, Director General of Institute of Practitioners in Advertising,
and author of Celebrity Sells
“This is
a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The
case histories in this book are inspirational and Peter’s writing style is
engaging and very much to the point. This book deserves a special place in the
substantial library of books on marketing.”
—Professor Malcolm McDonald, Cranfield School of
Management, and author of Marketing Plans
“Customers,
brands and marketing should sit at the heart of every business’s strategy and
performance today. Marketing Genius explains why this matters more than
ever, and how to achieve it for business and personal success”
—Professor John Quelch, Professor of Business
Administration at Harvard Business School and author of New Global Brands
“Marketing
Genius offers marketers 99% inspiration for only 1% perspiration.”
—Hugh Burkitt, CEO, The
Marketing Society
This e-book contains 501 pages
Price: $6 only
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19.
Marketing Media - A
Text Book
This text-book in 8 volumes deals with:
· Berliner Balanced
Scorecard: Employee Perspective
· Berliner Balanced
Scorecard: Customer Perspective
· Customer Relationship
Management
· Email Marketing
· Business Research
Methods
· Essentials of
Marketing Research and its exercises
· Media and Cultural
Theory
· Strategic Marketing
This e-book contains 627 pages.
Price: $6 only
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|
20.
Marketing
Strategy Masterclass: Implementing Market
Strategies The very best
business isn’t born out of hunches, macho tactical skirmishing or simply
‘being busy’, but is the product of careful calculation and understanding
customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused
on doing what our customers want us to do, how they want it done. Included
throughout are the wise words of a choice selection of history’s masters,
depicted on the book’s front cover. Aimed at professional marketing managers,
business development managers and students, this real and practical masterclass is an indispensable reference for use on its
own or alongside Marketing Strategy, 3rd edition, also published by
Butterworth-Heinemann. ABOUT THE
AUTHOR Paul Fifield has been extensively involved
in strategic marketing training and education since 1980. His professional
assignments have ranged from marketing strategy development for some of the
UK’s largest companies through to projects in market segmentation and branding to top level
in-company strategy development programmes and workshops. He has advised
clients in a wide range of industries including aviation, banking, brewing,
business services, computing and software, construction, economic
development, housing, hotels and catering, insurance, publishing, retailing,
household appliances, telecommunications, tourism and utilities. Paul is also
Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in
Paris. . Preparing for marketing strategy - what you need to know before you
start . The 100
questions you need to answer to develop and implement your marketing strategy This e-book
contains 628 pages. Price: $5 only _________________________________________ |
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21.
Marketing the
Basis Marketing: The Basics is a
clear, concise resource for students or practitioners looking to improve
their understanding of marketing fundamentals in a global context. Covering
the basic functions of marketing, its role in corporate decision-making and
the importance of competitive strategies, this accessible text provides
international perspectives on the areas discussed through examples of
practice from North America, Asia, Europe and the Middle East. Relating
insights and experiences to real-life marketing contexts in order to provide
practically applicable information, key areas explored include: ·
what is
marketing? ·
marketing as part of the firm’s corporate
strategy ·
the marketing mix ·
STP - segmentation, targeting and
positioning ·
market research ·
culture. A user-friendly, easy-to-follow guide, Marketing: The Basics is
perfect for sixth-form, first-year undergraduate and MBA students, plus those
professionals who require an understanding of this important subject in their
day-to-day working lives. This
e-book contains 230 pages. Price: $6 only ____________________________________________ |
22.
Marketing Without
Advertising
Make your business stand out
without the cost of advertising. The best marketing you can do for your
business is to concentrate on creating a high-quality operation that customers,
employees and other businesspeople will trust, respect and recommend.
Marketing Without
Advertising teaches
small business owners practical strategies to:
encourage customers to spread the good word
about your business
attract new customers and gain their trust
turn dissatisfied customers into loyal
supporters
list your products or
services widely and inexpensively
plan marketing events that will keep customers
involved
encourage the media to comment positively on
your business
The 6th edition is completely
rewritten with and updated with real world examples and resources. It also
discusses the latest marketing trends, such as international Internet marketing
and blogs.
This e-book contains 408 pages
Price: $6 only
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23.
Successful Facebook Marketing
Face-book is an exciting, ever-changing
platform. Every day, new Pages are created, and more people discover how useful
Pages are for keeping up with their favorite things. The Pages platform is
growing at a rapid rate, but the knowledge in this book will put you ahead of
the curve. This is information that companies pay social media marketing
consultants thousands of dollars to share. By the end of this book, you’ll have
the knowledge required to create a Face-book Page that’s as good as those run
by some of the world’s biggest companies. This e-book contains 139 pages.
Price: $4 only
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24.
The Business
Start-Up Kit
It might help to think of
your business as having two parts. The first part is found in Chapters 1, 2,
and 3 of this book—choosing and doing something that you love to do. That is
the “technical” aspect of the business. The dentist fills the cavities, the photographer
takes the pictures. Practically every business is set up to allow the owner to
make money doing some sort of technical work that he or she loves. The second
part of your business is everything else—the actual running of the business
itself. That is found in the rest of this book, Chapters 4 through 20. The
dentist must network and bring in new clients, and the photographer must get
referrals, bill customers, and generate leads. There are myriad things that go
into running the actual business, aside from doing the “thing” that you love to
do. When I talk about a model of business success, it is all of these other
things to which I am referring. The vast majority of this book is dedicated to
teaching you this second part of business. If the dentist and photographer
follow the model laid out in this book, they will be free to spend more time
doing what it is they love, rather than worrying about the business. Do it right and the business will take care of itself, and
you, in turn, will be free. You can plug almost any “technical” job into this
business model and it would work. The model is neither complicated nor complex.
It is simple, easy, and fun. Learn it and free yourself up to grow, make more
money, and do what it is you love. When you learn how to run your business
properly, you get to a point where the world will be paying you to do what you
love most. And that, as Alan Ginsberg once observed, is the real trick of life.
This e-book contains 286 pages.
Price: $6 only
___________________________________________
25.
The Entrepreneur’s
Guide to Advertising
Geared to the fast-changing media world of the 21st
century, The Entrepreneur’s Guide to Advertising was written to offer
both basic advertising concepts and advanced, state-of-the-art information
about the new advertising environment. In its pages, two expert authors walk
the entrepreneur through each and every stage necessary to create an integrated
and synergistic advertising and marketing communications program. This guide
covers all of the many facets of advertising, as well as the variables that
make up the Integrated Marketing Communication (IMC) mix. Most notably, the
book provides a framework entrepreneurs can use to develop a marketing
communication (MARCOM) plan of their own. Readers will come away from The
Entrepreneur’s Guide to Advertising with an enhanced ability to make
research-based judgments about their market and a new savvy about their
approach to communications. This e-book
contains 145 pages
Price: $3 only
___________________________________________
26.
The Big Book of
Marketing
The most
comprehensive book of its kind, The Big Book of Marketing is the
definitive resource for marketing your business in the twenty-first century.
Each chapter covers a fundamental aspect of the marketing process, broken down
and analyzed by the greatest minds in marketing today. For the first time ever,
110 experts from the world’s most successful companies reveal their
step-by-step strategies, proven marketing tools, and tricks of the
trade—fascinating, exclusive, real-world case studies from an all-star roster
of companies.This e-book contains 481 pages.
Price: $3 only
____________________________________________
27.
Ways 2 Market Your
Business: Building a Successful Business with Creative Market
Simple, practical marketing ideas, most of which can be implemented at
low cost, are provided in this source of inspiration for small business owners
who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world,
yet they do not require a lot of time or special skills. This book helps
professionals identify how to create customer loyalty programs, generate free
word-of-mouth advertising, promote their business from the outside in, develop
a strong corporate image, and get results fast. Business owners are encouraged
to implement one idea from the book per week, so that in one year 52 new ideas
will have been developed, increasing greatly the potential for more customers
and profits. This e-book contains 271 pages.
Price: $6 only
_____________________________________________
28.
Internet-Marketing
The author is an
expert entrepreneur and leading on-line business-man having created leads worth
of 20 million pounds and made sales of 6 million pounds all thro'
internet and featured in C.N.N, B.B.C, etc and 250 different publications and
contributed to many newspapers. In this e-book, he explains all about online
sales through internet and making use of internet as a vital and profitable
marketing medium with less cost. This is an e-booklet containing just 55 pages.
Price: $2 only
29.
How to Build
Successful Business Relationship
This book is designed to make it possible for all your
professional relationships to flourish. It should help your career progress and
enable you to develop congruent communication skills. Whatever level of your
seniority, you will find tips and tactics to avoid personality clashes and
build relationships with people that work for you. If you are already an
experienced networker and have many good contacts than this book should inspire
you to try new approaches or refresh your methods. If you are new to your job
or starting out on your career, it is designed to help you make the most of the
opportunities offered as you meet people in the course of your work. This
e-book contains 191 pages.
Price: $3 only
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30.Internal Control Strategies: A Mid to Small
Business Guide
“Internal Control Strategies is an excellent field guide for
the implementation and maintenance of efficient and effective internal control
systems. The book provides a practical approach to interpreting guidance from
oversight agencies and integrating it with industry practice in a real-world
environment. This handbook is an essential tool for managers and professionals
going through the day-to-day struggle of managing auditor expectations and
permitting business to proceed in the most efficient manner.”
-Michael Rodriguez, former senior manager of finance, Qualcomm Incorporated
“Internal Control Strategies is the clearest path forward
for middle-market SEC registrants and their independent registered public
accounting firms as they streamline the SOX 404 compliance process in 2008 and
beyond.” -Stephen G. Austin, MBA, CPA, Managing Firm Partner,Swenson Advisors, LLP, Regional PCAOB Accounting
Firm. “Clearly written and practical, Internal Control Strategies is a
must-read for every chief audit, finance, or compliance executive.” -Jeff
Miller, Partner-in-Charge, Business Risk Services,Squar, Milner, Peterson, Miranda & Williamson, LLP.
“As a CFO of small to mid-sized publicly traded and privately held companies,
one is usually faced with the challenge of developing and implementing the
right levels of internal controls and compliance within the restrictions of
limited financial and human resources. Internal Control Strategies presents the
relevant topics in a clear and concise manner, allowing the reader to
understand the internal control framework and specific underlying requirements
quickly.
The author’s vast
experience with SOX compliance ensures a targeted and pragmatic approach for
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the point’ and eliminate some of the guesswork we all have experienced while
working towards SOX compliance.”
-Robert S. Stefanovich, Chief
Financial Officer, Novalar Pharmaceuticals, Inc.
The SEC requires all publicly traded companies to attest to theeffectiveness of their internal controls.
Is your business ready?
Internal Control Strategies: A Mid to Small Business Guide
clearly explains the latest PCAOB, SEC, and COSO guidance, providing you with
an effective tool and reference guide for successful implementation of sections
302 and 404 of the Sarbanes-Oxley Act.
Extremely knowledgeable and insightful, author Julie Harrer brings practical clarity to this complex topic,
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This e-book
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31.Management Secrets: Proven Tools for Personal and Business
Success Even in today’s economic climate, when so many
investors and major companies are failing, Warren Buffett continues to be
successful in all aspects of his life. Mary Buffett and David Clark have
written the first book ever to take an in-depth look at Warren Buffett’s
philosophies for personal and professional management — what they are, how
they work, and how you can use them.
Through close examination of Warren Buffett’s life and career from his
earliest days to now, Buffett and Clark shed light on his decision-making
processes and reveal his strategies for keeping on track and maintaining
focus. They examine Buffett’s inimitable leadership qualities and explain how
Warren integrated what he learned over time into a winning management formula
and became not only the manager whom other managers want to emulate but also
the second richest man in the world. A true companion volume to Buffett and
Clark’s successful Buffettology series, Warren
Buffett’s Management Secrets is filled with anecdotes and quotes that show
how Buffett’s life philosophies are reflected in his businessdecisions
and in the way he manages people and businesses. This insider’s view into
Warren Buffett’s management techniques offers simple solutions for success to
newcomers and seasoned Buffettologists alike and
illustrates how and why success in business and life usually go hand in hand. Price: $3 only ___________________________________________ |
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32.Managing Customers Profitably This book is a
response to a need in the market place in the fast-growing field of customer
profitability analysis and the profitable management of customer
relationships. It combines innovative approaches to calculating the value of
customers, with the management strategies necessary to make and keep
customers profitable. It includes easy-to-follow instructions on
how to calculate customer profitability, including worked examples
(non-technical) and discusses strategies and their applications for organizations
to manage customers profitably. Based on cases and feedback from the KAM Club
and other research, there will be many business-to-business as well as
business-to-consumer examples. The contents include: ·
Assessing product costs, costs to serve and
how these can be estimated, and how to deal with customer-specific overhead
costs. ·
It discusses the uses and limitations of the
use of customer profitability analysis, and illustrates how to calculate
customer lifetime value using two methods, one with actual numbers and one
which estimates relative customer lifetime value. ·
Provides an innovative approach to
calculating the lifetime value of a customer by taking risk into account. ·
Demonstrates how to recognise
and value the relationship benefits of customers, such as word of mouth. ·
Brings into discussion the idea that how
customers are managed, links to their profitability. ·
Describes how financial portfolio analysis
and theory apply to marketing and how, their application to marketing relates
to the optimisation of marketing spend. This e-book contains 387 pages Price: $6 only _______________________________________ 33. Knowledge Management Strategies
for Business Development A knowledge-based
strategy is important to an organization’s success because it is the base for
the organization’s core competencies. This book is the culmination of more
than 10 years of research, teaching and consulting in the area of KM
strategies. More than 100 companies were involved directly through research,
teaching, or consulting while I, with my colleagues, developed the tools
described in this book in chapters 1, 4, 7, and 9. The mission of this book
is to educate the business audience of the relevance of KM strategies for the
development of business strategies. The objective of this book is to provide
the business practitioners with a comprehensive set of tools that are
designed to systematically guide them through a process that will focus on data
gathering, an1alysis, and decision making that culminates in a strategic plan
of action. This
book has five sections. We start section one by discussing some basic and
some specific new concepts
that are used in the context of KM strategy development. The second section
of the book discusses and describes knowledge audits. We then continue by
discussing the strategic KM dilemmas in section three. The fourth section of
the book discusses KM strategy at the organizational and inter-organizational
level. Lastly, we discuss some intra-organizational KM strategic issues and
functional KM strategies in section five. This e-book contains 446 pages. Price: $5 only 34.How to Grow a
Successful Small Business Without Going Crazy The majority of new entrepreneurs (and even those
with a little more experience) are finding themselves trapped, controlled,
and consumed by their own businesses. They are struggling just to keep their
businesses running, let alone actually growing their companies and
experiencing the success they anticipated. Conquer the Chaos speaks to
you as a small business owner by making sense of the overwhelming demands on
your business and providing a twenty-first century recipe for success with
sanity. With engaging stories, quotes, and examples, Conquer the Chaos
leads you through the six strategies you can incorporate to bring order to
your business today. Find the money, time, and freedom in entrepreneurship
that inspired you in the first place ·
Successfully
juggle customers, prospects, management of employees, marketing, sales,
accounting, and more ·
Get
from just surviving to growing your company and experiencing success Conquer the Chaos gives you the no-nonsense,
ready-to-go guide that gets your business exactly where you want it to be.
Price: $3 only ________________________________________________________________________________________________________35.Understanding the
essentials of Marketing This
e-book is a collection of the following e-booklets and e-books for
understanding the essentials of marketing:
This
e-book contains 4761 pages in totality. Price: $9 only ________________________________________________________________________________________________________36.Understand the Art
of Selling Selling
is an art and understanding the art makes you an expert in selling and excel the others in your field of sales. This e-book
consists of the following book-lets:
This
e-book contains 518 pages in totality Price: $4 only ________________________________________________________________________________________________________________________ |
